Solar Lead Generation & Google Ads Management
Your Competitors Are Getting the Solar Installations. We Can Change That.
We specialise in solar lead generation through Google Ads. As a dedicated solar marketing agency, we build campaigns that deliver high-intent consultation bookings — solar panel installation, battery backup, EV charger installs, and solar quotes.
SOLAR LEAD GENERATION THROUGH GOOGLE ADS — THE CALLS ARE HAPPENING NOW
Solar demand never stops. When a homeowner is ready to cut their electric bill and go solar, they search Google and call whoever shows up first. If that is not you, those high-value installations go to your competitor down the road.
Most solar companies are either not running Google Ads at all, or running campaigns that waste budget on broad searches that never convert. Meanwhile, homeowners researching solar incentives and ready to get quotes are searching right now. RYN sets up and manages high-intent Google Ads campaigns built around the searches that turn into booked consultations: solar panel installation, battery backup, EV charger installs, and solar quotes. We target buyers, not browsers.
How We Work
Focused exclusively on Google Ads. Built around your solar installation business, your service area, and how homeowners search when they are ready to go solar and want quotes now.
Then we manage every week. Solar demand shifts with utility rates, incentive deadlines, and policy changes. A new tax credit announcement brings surges overnight. We adjust bids, budgets, and targeting so your campaigns keep up when it matters most.
100%
Google Ads and OpenAI Ads. That is our focus.
Weekly
Active management, not set and forget.
Local
Built around your exact service area.
What We Optimise For
Phone calls. Not just clicks.
Calls from homeowners with broken systems
We measure what matters. Phone calls, booked jobs, actual solar installations. Not bounce rates or impressions.
People searching because something is broken right now
Nobody Googles AC repair for fun. When someone searches, they have a problem and they need it fixed today. We put you in front of them at that exact moment.
Built around the solar installations you actually want
Repairs, installs, emergency work — structured by the type of job, not a generic keyword list.
Spend that matches what each job is worth
A furnace installation is worth more than a filter check. We put more budget behind the searches that produce your highest value jobs.
SOLAR IS LOCAL AND INCENTIVE-DRIVEN. YOUR ADS NEED TO MATCH.
A solar installer cannot take a job outside their service area. And a customer who qualifies for maximum tax credits is worth far more than a marginal buyer. Your campaigns need to reflect both.
We structure campaigns to show up at the right time in the right place — not just broadly across a region.
What Proper Management Produces
When campaigns are built and actively managed the right way, the results are measurable.
A steady flow of solar consultation calls coming in
Consistent inbound calls from homeowners who need heating and cooling work done. Not random bursts of activity followed by weeks of nothing.
Calls from people ready to schedule, not just asking prices
Repair calls, tune-ups, system replacements from homeowners in your service area who are ready to book. Less tire-kicking, more booked jobs.
Budget going to searches that actually produce jobs
We cut the broad match waste, the irrelevant terms, the out-of-area clicks. Your budget goes to solar searches that produce real consultation bookings.
You know exactly what your ad spend is producing
We show you which campaigns are bringing in calls and booked work. You are never left wondering where your money went.
Why This Works
Most agencies handle social, SEO, and five other services. We only do Google Ads. That means every hour we work is spent making your solar campaigns better.
Solar demand shifts with incentive deadlines and utility rate announcements. A policy change changes everything overnight. Your campaigns need someone watching them constantly. That is what we do.
A full service marketing agency
Social media management
SEO and content creation
Brand strategy
More control over call volume
Higher quality job flow
Google Ads done properly
Active management week to week
FREE SOLAR GOOGLE ADS AUDIT
We will look at what you are currently running on Google Ads and show you exactly where solar calls and budget are being lost. If you are not running anything yet, we will show you what a proper solar campaign looks like for your market.
Driving Solar Growth Through Precision Google Ads.
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