Lead conversion action
How the account treated it in the two weeks before the audit
- Goal setting
SecondaryPrimary, after the fix- Counted in the Conversions column
- No
- Used by automated bidding
- No
- Leads still arriving
- Yes, the whole time
Google Ads for plumbing contractors
RYN Digital runs Google Ads for plumbing contractors at $1,000 a month flat, with one plumbing client per metro and no annual contract. Every account starts with a free written audit of your ads, landing page and tracking, so you see what is broken before you pay anything.
- Management fee
- $1,000 a month
- Ad spend
- Paid by you, straight to Google
- Contract
- Month to month, 30 days notice
- In your metro
- One plumbing client only
- Account owner
- You
What a plumbing lead costs
Published cost per lead for plumbing contractors: search ads against Local Services Ads. In this trade the published Local Services Ads figure is lower than the search ads figure. The search data is from 2024 to 2025 campaigns and the LSA data from 2026.
PlumbingSearch: plumbing
$57 $129.02
Search ads: LocaliQ, search ad benchmarks for home services, medians of 3,211 US campaigns, April 2024 to March 2025. Local Services Ads: SearchLight Digital, LSA cost per lead 2026, 888 contractors, February 2026. SearchLight has no roofing row, so roofing shows 99 Calls (Q1 2026) and The Media Captain (2025), which disagree. The search data is older than the LSA data. Your market will differ, and the audit measures yours.
Two faults found in real accounts
In one account, a single conversion setting was switched to Secondary. The account recorded zero leads for two weeks while leads kept arriving.
A setting marked Secondary still records, but it stops counting in the Conversions column and stops feeding automated bidding. A developer team had already been booked to rebuild the tracking. The website was fine. Fixed in one click.
In another, a contact form returned success to every visitor and discarded every submission.
Nothing reached an inbox, and because the form reported success, no report showed a problem. We found it by filling out the form.
What gets checked first in a plumbing account
Before anything is restructured, the question is whether the account measures what it thinks it measures.
| Check | What it answers |
|---|---|
| Conversion action status | Is the lead action primary, and is it feeding bidding at all |
| Form and call delivery | Does every form submission and every call from the ads actually reach your office |
| Click identifier capture | Does the form record which click produced the lead |
| Hour and day distribution | Is spend concentrated in hours that have never produced a lead |
| Search term reality | Are the paid terms the ones a customer with a problem would type |
Guides for plumbing contractors
Google Ads Plumbing Leads: How to Get More Qualified CallsHome servicesPlumbing PPC Results: What ‘Working’ Actually Looks Like Month by MonthHome servicesPlumber Google Ads ROI: What Profitable Plumbers Earn Per Dollar SpentHome servicesPlumbing Google Ads: How to Win Emergency Calls Against Big-Box CompetitorsHome servicesHow to Get More Plumbing Leads: The Complete Plumber Marketing & Google Ads GuideHome servicesHVAC Online Advertising in 2026: A Complete Channel OverviewHome services
Questions
What does Google Ads management cost for plumbing contractors?
$1,000 a month flat, whatever you spend on ads. Month to month with 30 days notice, no setup fee and no percentage of spend.
Do you work with more than one plumbing business in the same area?
No. We take one plumbing client in each metro, so we never run your direct competitor’s account.
Who owns the Google Ads account?
You do. The account stays in your name and you can remove our access in one click.
Send your website. Get back what is broken.
A written list of what is broken in your ads, landing page and tracking, with screenshots. No call needed.