Lead conversion action
How the account treated it in the two weeks before the audit
- Goal setting
SecondaryPrimary, after the fix- Counted in the Conversions column
- No
- Used by automated bidding
- No
- Leads still arriving
- Yes, the whole time
Google Ads management for home service contractors
$1,000 a month, flat, whatever you spend on ads. Month to month with 30 days notice. Your account stays in your name, and we take one client per trade in each metro.
What management costs at your ad spend
At a monthly ad spend of$8,000
15 percent of spend$1,200
20 percent of spend$1,600
Tiered retainer$1,500 to $5,000
RYN Digital, flat$1,000
At $8,000 a month a 15 percent agency costs $200 a month more than the flat fee, and $2,400 more a year.
What happens, in order
| Step | What it is | Cost |
|---|---|---|
| The audit | We review your ads, your landing page and your tracking, then write up what is broken and how to fix each item, with screenshots. Hand it to your current agency if you prefer. | Free |
| Management | We run the account month to month. Questions go to Harham Maeng. | $1,000 a month |
Two faults found in real accounts
In one account, a single conversion setting was switched to Secondary. The account recorded zero leads for two weeks while leads kept arriving.
A setting marked Secondary still records, but it stops counting in the Conversions column and stops feeding automated bidding. A developer team had already been booked to rebuild the tracking. The website was fine. Fixed in one click.
In another, a contact form returned success to every visitor and discarded every submission.
Nothing reached an inbox, and because the form reported success, no report showed a problem. We found it by filling out the form.
Who this is for
Contractors already spending on Google Ads whose reports look acceptable while booked jobs do not follow.
Not for businesses with no ad budget yet, or anyone who wants a guaranteed lead count in writing.
What a home service lead costs
In published benchmarks a Local Services Ads lead cost less than a search ad lead in all four trades below.
RoofingSearch: roofing and gutters
$65.80 to $162 $228.15
HVACSearch: air conditioning
$51 $127.74
PlumbingSearch: plumbing
$57 $129.02
ElectricalSearch: electricians
$39 $93.69
Search ads: LocaliQ, search ad benchmarks for home services, medians of 3,211 US campaigns, April 2024 to March 2025. Local Services Ads: SearchLight Digital, LSA cost per lead 2026, 888 contractors, February 2026. SearchLight has no roofing row, so roofing shows 99 Calls (Q1 2026) and The Media Captain (2025), which disagree. The search data is older than the LSA data. Your market will differ, and the audit measures yours.
Questions contractors ask
Why a flat fee instead of a percentage of ad spend?
A percentage fee rises with your budget. Ours stays at $1,000 a month whatever you spend, so cutting wasted spend costs us nothing. The fee covers management, not ad spend.
Is the $1,000 on top of my ad spend?
Yes. The $1,000 is the management fee. Your ad budget is paid to Google directly and stays yours to set. We do not take a percentage of it.
Do I have to give you ownership of my Google Ads account?
No. The account stays in your name at all times and you can remove our access in one click.
Is there a contract?
No annual contract. Month to month with 30 days notice. No setup fee.
What does one client per metro mean?
We will not run a competing contractor’s account in the same trade and market as yours. If we manage one roofer in a metro, we do not take on a second roofer there.
What is Local Services Ads and do I need it?
Local Services Ads is Google’s pay-per-lead placement for local service businesses. You are charged for a call or message, not a click, and the listing carries a Google Verified badge. In published benchmarks for HVAC, plumbing, electrical and roofing, a Local Services Ads lead cost less than a search ad lead, so contractors in those trades running search alone should test both. The search figures come from 2024 to 2025 campaigns and the LSA figures from 2026.
How long before I can tell whether it is working?
Tracking faults show up right away, often in the first audit. Bidding and campaign changes need one to two weeks before the data means anything, because automated bidding re-enters a learning period whenever targets change.
What happens in the free audit?
We look at your live ads, your landing page and your tracking, and send you a written list of what is broken, with screenshots. Add read-only access to your Google Ads account if you want the settings checked too. No call is needed.
Send your website. Get back what is broken.
No call needed. We review your ads, your landing page and your tracking, and write up what we find with screenshots.