Harham Maeng
Director of Marketing, RYN Digital. Questions go to harham@ryndigital.com.
Career
| When | Role | Where |
|---|---|---|
| Now | Director of Marketing | RYN Digital, Las Vegas |
| After Niantic | Senior Digital Marketing Manager | ASTOUND Group |
| April 2020 to May 2024 | Marketing Director | Niantic, Inc., the studio behind Pokémon GO |
At Niantic the work was consumer marketing for Pokémon GO. Contractor Google Ads is far smaller, and it fails in quiet ways: one setting or one broken form can stop the leads without any report showing it.
What gets checked before any campaign change
Every account starts with a diagnosis rather than a plan. Before anything is restructured, the question is whether the account measures what it thinks it measures.
| Check | What it answers |
|---|---|
| Conversion action status | Is the lead action primary, and is it feeding bidding at all |
| Click identifier capture | Does the form record which click produced the lead |
| Thank-you page firing | Does the tag fire once, on the right page, for the right event |
| Hour and day distribution | Is spend concentrated in hours that have never produced a lead |
| Search term reality | Are the paid terms the ones a customer with a problem would type |