Director of Marketing, RYN Digital
Harham Maeng runs Google Ads for local service businesses at RYN Digital, the home services, healthcare, pet, legal and financial accounts the firm manages at $1,000 per month flat. He was Marketing Director at Niantic, Inc., the studio behind Pokemon GO, from April 2020 to May 2024, and Senior Digital Marketing Manager at ASTOUND Group from May 2024 to March 2025. He is the person who audits a new account, the person who fixes it, and the person who answers the phone afterward.
Last updated: August 31, 2026 · harham@ryndigital.com · 702-750-8535
Marketing Director at Niantic, Inc. from April 2020 to May 2024, then Senior Digital Marketing Manager at ASTOUND Group. The Niantic work was consumer marketing at very large scale, where the cost of a wrong assumption is measured in millions of impressions before anyone notices. Contractor Google Ads is the opposite in size and identical in structure: a small number of decisions quietly compound, and nobody tells you when one of them is wrong.
The habit that carried over is not a tactic. It is refusing to accept the first plausible explanation for a number that looks off.
Every account starts with a diagnosis rather than a plan. Before anything is restructured, the question is whether the account is measuring what it thinks it is measuring. In practice a large share of contractor accounts are optimizing against a conversion action that is broken, mislabeled, or quietly demoted to secondary, which means the bidding algorithm has been learning from the wrong signal for months.
That is not a theoretical concern. It is the most common finding, and it is invisible from inside the Google Ads interface unless somebody goes looking for it.
| Check | What it answers |
|---|---|
| Conversion action status | Is the lead action primary, and is it feeding bidding at all |
| Click identifier capture | Does the form actually record which click produced the lead |
| Thank-you page firing | Does the tag fire once, on the right page, for the right event |
| Hour and day distribution | Is spend concentrated in hours that have never produced a lead |
| Search term reality | Are the paid terms the ones a customer with a problem would type |
Home services, healthcare, pet services, legal and financial businesses. One client per trade per metro, which means an active roofing client in Phoenix rules out other Phoenix roofers. The fee is $1,000 per month flat and covers management only, with ad spend paid by the contractor directly to Google.
He does not manage SEO, social media or web design, and does not subcontract the account to anyone else.
Directly. harham@ryndigital.com or 702-750-8535. There is no intake team and no discovery sequence.
Harham MaengDirector of Marketing · RYN Digital
