Google Ads for home service contractorsLas Vegas, NV$1,000 a month, flat

Your Google Adslook fine.The phone stillisn’t ringing.

RYN Digital runs Google Ads for HVAC, plumbing, roofing and electrical contractors at $1,000 a month flat, month to month, one client per trade in each metro. Every account starts with a written audit of your ads, your landing page and your tracking.

Written findings with screenshots. Keep them either way. No call needed.

Run by Harham Maeng, Marketing Director at Niantic, the studio behind Pokémon GO, from 2020 to 2024.

A real City of Las Vegas permit: 3000 block of Isaac River Dr, AC changed out August 11, 2009. See it in the Lead Map sample

Fee$1,000a month, flat, at any ad spend
TermMonth to month30 days notice, no setup fee
AccountIn your nameremove our access in one click
TerritoryOne per metroone client per trade in each market
AuditFree, writtenwith screenshots, yours to keep

01 The fee

A percentage fee grows with your ad budget. Ours stays at $1,000.

Drag to your monthly ad spend. Below $5,000, a percentage agency costs less than we do, and the work order says so.

Work order · management feePer month

Your monthly ad spend $8,000

20 percent agency$1,600

15 percent agency$1,200

Tiered retainer$1,500 to $5,000

RYN Digital, flat$1,000

At $8,000 a month the flat fee costs $200 to $600 a month less than a percentage agency, or $2,400 to $7,200 a year.

A percentage pays the agency more when your budget grows, whether or not the extra spend works for you. At $1,000 a month flat we are paid the same when your spend goes up or comes down, so cutting wasted spend costs us nothing.

At $6,667 a month in ad spend, a 15 percent fee is $1,000. Spend more than that and a 15 percent agency costs you more than our flat fee. A 20 percent agency passes $1,000 at $5,000 of spend. Percentage figures are typical published agency pricing, 15 to 20 percent of spend. Tiered retainers commonly run $1,500 to $5,000 a month. The fee covers management. Your ad budget is paid to Google directly.

Pricing, line by line

02 Findings

What the audit finds. Two faults from real accounts.

Both accounts are real, with details removed. Each card re-creates the fault so you can see it happen.

F.01 · Conversion settingsFault

leads recorded in two weeks, while leads kept arriving.

One setting inside the ad account had been switched to Secondary. A Secondary conversion action still records, but it does not count in the Conversions column and does not feed automated bidding. A developer team had already been booked to rebuild the tracking. The website was fine.

Lead conversion action: SecondaryA re-creation of the setting. Switch it back to Primary. That was the whole fix.

Counted in Conversions: No, for two weeks
Feeding automated bidding: No
The fix: One click

F.02 · Lead deliveryFault

Every form submission, discarded.

The contact form showed a success message to every visitor and discarded every submission. Nothing reached an inbox, and because the form reported success, no report showed a problem. It was found by filling out the form.

What the visitor saw

Nothing sent yet.

What reached the inbox

Waiting.

Discarded

A re-creation of the behavior. Nothing is sent anywhere.

03 Benchmarks

What a home service lead costs.

Published cost per lead for search ads next to Local Services Ads. In all four trades below the Local Services Ads figure is lower, which is why the audit looks at both. Google Ads or Local Services Ads

RoofingSearch: roofing and gutters

$65.80 to $162 $228.15

HVACSearch: air conditioning

$51 $127.74

PlumbingSearch: plumbing

$57 $129.02

ElectricalSearch: electricians

$39 $93.69

Search ads: LocaliQ, search ad benchmarks for home services, medians of 3,211 US campaigns, April 2024 to March 2025. Local Services Ads: SearchLight Digital, LSA cost per lead 2026, 888 contractors, February 2026. SearchLight has no roofing row, so roofing shows 99 Calls (Q1 2026) and The Media Captain (2025), which disagree. The search data is older than the LSA data. Your market will differ, and the audit measures yours.

04 How it works

Three steps. Stop after any one.

The audit is free, and the findings are yours to keep whether you hire us or not.

01
The audit
We review your ads, your landing page and your tracking, then write up what is broken and how to fix each item, with screenshots.
Free
02
Your call
Fix the items in-house, hand the findings to your current agency, or ask us to run the account. No call is needed to get the audit.
No obligation
03
We run it
Month to month with 30 days notice. The account stays in your name, and questions go to Harham Maeng.
$1,000 a month

How management works Google Ads management in Las Vegas

LM Also from RYN · Lead Map

The permit says who installed the AC, and when.

From October 1, 2025 through September 30, 2026, the City of Las Vegas issued 4,589 permits for HVAC change-outs and repairs. Lead Map reads that public record and builds lists of homes where the permit names the company that installed the AC and the year it went in, for door knocks and mailers.

$499 a month for the AC list, two contractors per list.

See Lead Map Open the free sample

HVAC permits by month
City of Las Vegas4,589

July had 690 HVAC permits and November had 187, so the busiest month had 3.7 times as many as the slowest. Source: City of Las Vegas Open Data, Building Permits, issued permits only, retrieved October 8, 2026.

05 Fit

Who this is for, and who it is not.

Right fit

HVAC, plumbing, roofing or electrical contractor
Already spending on Google Ads
The reports look fine, and the jobs are not there
You want the account in your own name

Wrong fit

No ad budget yet
You want a guaranteed lead count in writing
A competitor in your trade and metro already works with us. We take one.

Other industries: healthcare, pet services, law firms, financial services

06 Who does the work

Harham Maeng.

He runs the audits and the accounts. Questions go to him directly at harham@ryndigital.com.

NowDirector of Marketing, RYN Digital, Las Vegas
After NianticSenior Digital Marketing Manager, ASTOUND Group
Apr 2020 to May 2024Marketing Director, Niantic, the studio behind Pokémon GO

About Harham Maeng

07 Questions

The ones every contractor asks.

Or ask directly: harham@ryndigital.com, 702-750-8535.

Why a flat fee instead of a percentage of ad spend?

A percentage fee rises with your budget. Ours stays at $1,000 a month whatever you spend, so cutting wasted spend costs us nothing. The fee covers management, not ad spend.

Is the $1,000 on top of my ad spend?

Yes. The $1,000 is the management fee. Your ad budget is paid to Google directly and stays yours to set. We do not take a percentage of it.

Do I have to give you ownership of my Google Ads account?

No. The account stays in your name at all times and you can remove our access in one click.

Is there a contract?

No annual contract. Month to month with 30 days notice. No setup fee.

What does one client per metro mean?

We will not run a competing contractor’s account in the same trade and market as yours. If we manage one roofer in a metro, we do not take on a second roofer there.

What is Local Services Ads and do I need it?

Local Services Ads is Google’s pay-per-lead placement for local service businesses. You are charged for a call or message, not a click, and the listing carries a Google Verified badge. In published benchmarks for HVAC, plumbing, electrical and roofing, a Local Services Ads lead cost less than a search ad lead, so contractors in those trades running search alone should test both. The search figures come from 2024 to 2025 campaigns and the LSA figures from 2026.

How long before I can tell whether it is working?

Tracking faults show up right away, often in the first audit. Bidding and campaign changes need one to two weeks before the data means anything, because automated bidding re-enters a learning period whenever targets change.

What happens in the free audit?

We look at your live ads, your landing page and your tracking, and send you a written list of what is broken, with screenshots. Add read-only access to your Google Ads account if you want the settings checked too. No call is needed.

08 Guides

Guides for contractors running Google Ads.

Plain-English guides on cost, tracking and hiring.

All guides and data pages