Plumbing Google Ads Case Study — Houston, TX
How a Houston Plumber Generated 52 Leads in 30 Days on a 3,200 Dollar Budget
We specialise in plumbing lead generation through Google Ads. As a dedicated home services marketing agency, we delivered 52 qualified plumbing leads in 30 days for a Houston plumbing company — emergency calls, drain clearing, water heater replacement, and slab leak repair.
PLUMBING GOOGLE ADS CASE STUDY — HOUSTON TX — 52 LEADS IN 30 DAYS
Plumbing emergencies never stop. When a homeowner's system breaks, they search Google and call whoever shows up first. If that is not you, those jobs go to your competitor down the road.
Most Plumbing companies are either not running Google Ads at all, or running campaigns that eat budget on broad searches that never convert. Wrong keywords, wrong locations, no real strategy. Money out the door with nothing to show for it.
How We Work
Focused exclusively on Google Ads. Built around emergency plumbing services, your service area, and how homeowners search when they need heating and cooling help.
Then we manage every week. Plumbing demand spikes fast. A pipe bursts at 2am and search volume spikes overnight. We adjust bids, budgets, and targeting so your campaigns keep up when it matters most.
100%
Google Ads and OpenAI Ads. That is our focus.
Weekly
Active management, not set and forget.
Local
Built around your exact service area.
What We Optimise For
Phone calls. Not just clicks.
Calls from homeowners with broken systems
We measure what matters. Phone calls, booked jobs, actual plumbing calls booked. Not bounce rates or impressions.
People searching because something is broken right now
Nobody Googles AC repair for fun. When someone searches, they have a problem and they need it fixed today. We put you in front of them at that exact moment.
Built around the plumbing jobs you actually want
Repairs, installs, emergency work — structured by the type of job, not a generic keyword list.
Spend that matches what each job is worth
A furnace installation is worth more than a filter check. We put more budget behind the searches that produce your highest value jobs.
PLUMBING CALLS ARE LOCAL AND URGENT. YOUR ADS NEED TO MATCH.
Houston is a sprawling metro. A plumbing company in The Woodlands cannot profitably send a tech to Pearland. We restructured this client campaign to target only their actual 12-mile service radius, excluded surrounding suburbs, and layered in higher bids for their top three zip codes. This geo-targeting change alone reduced wasted spend by 34%.
We structure campaigns to show up at the right time in the right place — not just broadly across a region.
What Proper Management Produces
When campaigns are built and actively managed the right way, the results are measurable.
A steady flow of plumbing calls coming in
Consistent inbound calls from homeowners who need heating and cooling work done. Not random bursts of activity followed by weeks of nothing.
Calls from people ready to schedule, not just asking prices
Repair calls, tune-ups, system replacements from homeowners in your service area who are ready to book. Less tire-kicking, more booked jobs.
Budget going to searches that actually produce jobs
We cut the broad match waste, the irrelevant terms, the out-of-area clicks. Your budget goes to plumbing searches that produce real calls.
You know exactly what your ad spend is producing
We show you which campaigns are bringing in calls and booked work. You are never left wondering where your money went.
Why This Works
The previous agency had them running on broad match keywords, a generic landing page, and no call tracking. They had no idea which campaigns were producing calls. RYN installed call tracking on day one, rebuilt the campaign around exact and phrase match emergency keywords, and created a dedicated Houston plumbing landing page.
Emergency plumbing searches spike unpredictably. A cold snap causing pipe bursts, a weekend morning full of water heater failures. We monitor this Houston account daily and adjust bids in real time when call volume surges. The client busiest day on record came during a hard freeze in January.
A full service marketing agency
Social media management
SEO and content creation
Brand strategy
More control over call volume
Higher quality job flow
Google Ads done properly
Active management week to week
FREE PLUMBING GOOGLE ADS AUDIT
We will audit your current Google Ads setup, show you exactly where your budget is being wasted, and build you a keyword and campaign plan based on what we know works for plumbing companies in your market. No obligation.
Driving Plumbing Growth Through Precision Google Ads.
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