Roofing Google Ads Case Study — Dallas, TX
How a Dallas Roofer Got 38 Roofing Jobs in 30 Days With Google Ads
We specialise in roofing lead generation through Google Ads. As a dedicated home services marketing agency, we delivered 38 booked roofing jobs in 30 days for a Dallas roofing company — storm damage repairs, full replacements, commercial flat roofing, and emergency tarping.
ROOFING GOOGLE ADS CASE STUDY — DALLAS TX — 38 JOBS IN 30 DAYS
Roofing demand never stops. When a homeowner's system breaks, they search Google and call whoever shows up first. If that is not you, those jobs go to your competitor down the road.
Most Roofing companies are either not running Google Ads at all, or running campaigns that eat budget on broad searches that never convert. Wrong keywords, wrong locations, no real strategy. Money out the door with nothing to show for it.
How We Work
Focused exclusively on Google Ads. Built around roofing and storm damage services, your service area, and how homeowners search when they need heating and cooling help.
Then we manage every week. Roofing demand spikes fast. A hail storm hits Dallas and search volume spikes overnight. We adjust bids, budgets, and targeting so your campaigns keep up when it matters most.
100%
Google Ads and OpenAI Ads. That is our focus.
Weekly
Active management, not set and forget.
Local
Built around your exact service area.
What We Optimise For
Phone calls. Not just clicks.
Calls from homeowners with broken systems
We measure what matters. Phone calls, booked jobs, actual roofing jobs booked. Not bounce rates or impressions.
People searching because something is broken right now
Nobody Googles AC repair for fun. When someone searches, they have a problem and they need it fixed today. We put you in front of them at that exact moment.
Built around the roofing jobs you actually want
Repairs, installs, emergency work — structured by the type of job, not a generic keyword list.
Spend that matches what each job is worth
A furnace installation is worth more than a filter check. We put more budget behind the searches that produce your highest value jobs.
ROOFING IS LOCAL AND STORM-DRIVEN. YOUR ADS NEED TO MATCH.
When a hail storm hits one part of the DFW metro, the opportunity is hyper-local. We monitor weather events and can shift budget within hours to the neighborhoods that just got hit. This Dallas client saw us triple their daily budget in a single afternoon after a storm and generated 18 roof inspection requests that same day.
We structure campaigns to show up at the right time in the right place — not just broadly across a region.
What Proper Management Produces
When campaigns are built and actively managed the right way, the results are measurable.
A steady flow of roofing calls coming in
Consistent inbound calls from homeowners who need heating and cooling work done. Not random bursts of activity followed by weeks of nothing.
Calls from people ready to schedule, not just asking prices
Repair calls, tune-ups, system replacements from homeowners in your service area who are ready to book. Less tire-kicking, more booked jobs.
Budget going to searches that actually produce jobs
We cut the broad match waste, the irrelevant terms, the out-of-area clicks. Your budget goes to roofing searches that produce real calls.
You know exactly what your ad spend is producing
We show you which campaigns are bringing in calls and booked work. You are never left wondering where your money went.
Why This Works
Before working with RYN, this Dallas roofer was spending 4,100 per month with a generalist agency. Roofing Google Ads were an afterthought. They had one generic campaign, no ad extensions, and landing pages that loaded in 7 seconds. RYN rebuilt everything with roofing-specific campaigns, fast landing pages, and call tracking. Cost per lead dropped from 215 to 98 dollars in the first month.
Roofing demand in Dallas is storm-driven and seasonal. Hail season can double or triple search volume overnight. We monitor weather data and can respond within hours, increasing bids and expanding geo-targeting to storm-hit zip codes. This client captured 23 storm-damage leads in 48 hours after a major hail event in April.
A full service marketing agency
Social media management
SEO and content creation
Brand strategy
More control over call volume
Higher quality job flow
Google Ads done properly
Active management week to week
FREE ROOFING GOOGLE ADS AUDIT
We will audit your current roofing Google Ads account, show you exactly where budget is being wasted, and map out what a properly structured roofing campaign looks like in your market. You will see real keyword data and a clear picture of what results are achievable with your budget.
Driving Roofing Growth Through Precision Google Ads.
© 2026 RYN Marketing. All rights reserved.