Question 1

How fast will I see leads from Google Ads?

Accepted Answer

Your campaign goes live within 3-5 business days of onboarding. Most clients see their first leads within the first week. How quickly leads arrive depends on your trade, your market and your budget, so RYN Digital does not publish a promised lead volume. What is fixed is the first 30 days of work: verifying that conversion tracking is correct before spend is scaled.

Question 2

How much does Google Ads management cost for contractors?

Accepted Answer

RYN Digital charges $1,000 per month flat, regardless of ad spend. That fee covers management only. Ad spend is separate and is paid directly to Google. There is no annual contract, and you own your Google Ads account and data at all times.

Question 3

What industries does RYN Digital serve with Google Ads?

Accepted Answer

RYN Digital works with residential home service contractors in four trades: HVAC, plumbing, roofing and electrical. It takes only one client per trade per metro, so an active roofing client in a city rules out other roofers in that city.

Question 4

What is the difference between Google Ads and Local Services Ads?

Accepted Answer

Google Ads (formerly AdWords) lets you target specific keywords and appear in search results. Local Services Ads (LSA) appear at the very top above regular Google Ads and operate on a pay-per-lead model, you only pay when someone calls or messages you directly. RYN Digital manages both to maximize your coverage and lead volume.

Question 5

How does RYN Digital track leads and measure Google Ads ROI?

Accepted Answer

We set up full conversion tracking including call tracking, form submission tracking, and Google Analytics integration. Every lead is tracked back to the specific keyword and ad that generated it. You receive monthly reports showing cost per lead, total leads, and return on ad spend (ROAS).

Question 6

Does RYN Digital work with AI advertising platforms like ChatGPT and Perplexity?

Accepted Answer

Yes. RYN Digital works on visibility for home service companies in AI search. We help contractors appear in AI-generated answers on ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms through content optimization, structured data, and emerging AI ad placements.

Question 7

Should I hire a Google Ads agency or manage ads myself?

Accepted Answer

For most service business owners, hiring a specialized agency like RYN Digital delivers better ROI than self-managing. Google Ads requires daily optimization, keyword management, bid strategy, ad copy testing, and conversion tracking expertise. Wasted spend in an unmanaged account is common and is usually invisible from inside the Google Ads interface until someone goes looking for it. RYN Digital's clients typically see a 3-5x return on their ad spend within 90 days.

Question 8

Does RYN Digital hold Google Ads certifications?

Accepted Answer

RYN Digital holds Google Ads certification and manages campaigns for residential home service contractors in HVAC, plumbing, roofing and electrical. It is not a Google Premier Partner and does not claim to be.

HVAC Google Ads Budget Guide: How Much to Spend and What to Expect in 2025

HVAC Google Ads Getting Clicks But No Calls? 8 Reasons and Exact Fixes