Lead conversion action
How the account treated it in the two weeks before the audit
- Goal setting
SecondaryPrimary, after the fix- Counted in the Conversions column
- No
- Used by automated bidding
- No
- Leads still arriving
- Yes, the whole time
Google Ads for financial services firms
RYN Digital runs Google Ads for financial services firms at $1,000 a month flat, with one client per specialty in each metro. Pick yours below, or start with the free written audit.
- Management fee
- $1,000 a month
- Ad spend
- Paid by you, straight to Google
- Contract
- Month to month, 30 days notice
- In your metro
- One client per trade
- Account owner
- You
Two faults found in real accounts
In one account, a single conversion setting was switched to Secondary. The account recorded zero leads for two weeks while leads kept arriving.
A setting marked Secondary still records, but it stops counting in the Conversions column and stops feeding automated bidding. A developer team had already been booked to rebuild the tracking. The website was fine. Fixed in one click.
In another, a contact form returned success to every visitor and discarded every submission.
Nothing reached an inbox, and because the form reported success, no report showed a problem. We found it by filling out the form.
What gets checked first
Before anything is restructured, the question is whether the account measures what it thinks it measures.
| Check | What it answers |
|---|---|
| Conversion action status | Is the lead action primary, and is it feeding bidding at all |
| Form and call delivery | Does every form submission and every call from the ads actually reach your office |
| Click identifier capture | Does the form record which click produced the lead |
| Hour and day distribution | Is spend concentrated in hours that have never produced a lead |
| Search term reality | Are the paid terms the ones a customer with a problem would type |
Guides
Financial Services Google Ads Compliance: SEC, FINRA, NMLS, and Google’s RulesFinancialAccounting Firm Google Ads: How to Attract Business Owner Clients (Not Just 1040s)FinancialTax Service Google Ads: From Seasonal Spikes to Year-Round Lead FlowFinancialMortgage Broker Google Ads: Winning Refi and Purchase Leads in a Volatile Rate MarketFinancialInsurance Agency Google Ads: How Independent Agents Outrank Captive CarriersFinancialFinancial Advisor Google Ads: How to Generate Qualified AUM Leads at ScaleFinancial
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